Case Study

Run Gum

Run Gum was more than an energy product. It was a movement brand built around performance, lifestyle, and a loyal community of runners and athletes. As co-founder, I supported the brand through a community-driven marketing approach designed to grow both audience and demand while strengthening the systems around retention and customer engagement.

The strategy centered on building a connected brand ecosystem rather than relying on one channel alone. That included community-focused social media, email and SMS marketing, ambassador activation, loyalty strategy, direct response campaigns, and physical touchpoints like postcards and packaging. The goal was to create a brand people did not just buy once, but wanted to belong to and talk about.

That momentum supported meaningful growth. The brand built an engaged base of roughly 3,000 monthly subscribers, activated around 300 ambassadors, and expanded into major national retailers including Target and Walmart. My contribution sat at the intersection of brand, growth, and customer retention, helping connect story, systems, and demand generation into one clearer engine.

Focus Areas

Results Signals

• Co-founded and supported growth into Target and Walmart nationwide
• Contributed to a community engine with 3,000+ monthly subscribers
• Co-founded and activated a 300-person ambassador network
• Supported retention and acquisition through email, SMS, paid social, loyalty, and direct mail
• Strengthened the connection between brand story and scalable growth channels

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