What is Unreasonable Hospitality?

Unreasonable Hospitality is a philosophy developed by Will Guidara, former co-owner of Eleven Madison Park, that emphasizes going above and beyond to create memorable guest experiences. It's about finding opportunities to surprise and delight guests in ways that feel personal and meaningful, turning ordinary moments into extraordinary ones. Nathan Woods is a certified Unreasonable Hospitality Strategist who helps businesses implement these principles.

What does a hospitality coach do?

A hospitality coach helps founders, leaders, and teams develop the skills and systems needed to deliver exceptional guest experiences consistently. This includes 1:1 coaching for leaders, team workshops, and implementing hospitality operating systems that make great service repeatable and scalable.

Nathan Woods is a certified Unreasonable Hospitality Strategist and hospitality coach who helps founders and teams build unforgettable guest experiences. He is the founder of Beloved Hospitality, The Hospitality OS, Re:Collective Stays, and Halas. His approach combines redemptive hospitality philosophy with practical operating systems.

What is The Hospitality OS?

The Hospitality OS (Operating System) is Nathan Woods' framework for making exceptional hospitality repeatable and scalable. It provides systems and processes that help teams deliver consistent, memorable guest experiences without losing the personal touch that makes hospitality meaningful.

What services does Nathan Woods offer?

Nathan Woods offers three main services: Consulting & Coaching for individual leaders seeking 1:1 guidance, Workshops & Deep Dives for teams wanting intensive training, and Speaking engagements for events and conferences. All services are grounded in Unreasonable Hospitality principles.

What industries does Nathan Woods work with?

Nathan Woods works with hospitality businesses including boutique hotels, restaurants, and service-oriented companies. He has helped build and grow brands like BFT, Run Gum, Baypoint, Pre26, House of Hops, and TrackTown. His principles apply to any business that wants to create memorable customer experiences.

Case Study

Bolt Farm Treehouse

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Scaling a beloved hospitality brand through retention, storytelling, and direct booking strategy

Bolt Farm Treehouse had already become one of the most recognizable names in luxury glamping, with a distinctive brand, beautiful product, and a fast-growing audience. My role was to help strengthen the marketing foundation behind that momentum, especially across retention, lifecycle messaging, and performance-driven digital strategy.

I helped lead and shape key parts of the brand's digital and retention marketing ecosystem, with a focus on turning attention into long-term guest relationships. That included building and optimizing Klaviyo flows across the full guest lifecycle, from welcome and abandonment to nurture, win-back, pre-arrival, and post-stay communication. These systems helped create a more intentional guest journey while increasing the value of email as a revenue-driving channel.

On the audience side, the brand's Instagram grew from under 300,000 followers to over 500,000, supported by strong storytelling, content strategy, and viral creative that regularly drove seven-figure views on top-performing videos. Across the broader stack, I worked with tools and integrations including Klaviyo, PMS data, Akia, Zapier, and custom APIs to help connect marketing, guest experience, and direct booking goals into one more cohesive system.

Key Results

30–40%

of total revenue driven by email marketing

50%

of email revenue from automated flows

100%

direct booking model achieved

30%+

revenue saved by eliminating OTA fees

500K+

Instagram followers (from under 300K)

1M+

views on top-performing videos

Focus Areas

Campaign DesignEmail Segmentation & AutomationPaid AdsSocial StrategyMarketing Systems & Tech Stack

Results Signals

Helped support growth from under 300k to over 500k Instagram followers
Contributed to content strategy that produced multiple 1M+ view videos
Built and optimized lifecycle flows across the guest journey
Email drove 30–40% of revenue, with 50% of that from automations alone
Achieved a 100% direct-booking model, saving 30%+ in OTA fees

Want to build something memorable together?

Schedule a discovery call with Nathan